Course Overview

Retail Sales Excellence

Course Code: M11003
Course Title: Retail Sales Excellence
Start Date: January 10, 2026
Duration: 6 learning days (12 hours total, 2 hours/session) ⏰
Mode: Offline (in-person classroom + outdoor market visits) 🌐
Class Size: 25-30 participants 
Course Equivalent: 1 Credit Hour
Course Fee: 4,000 BDT (discounted from 6,000 BDT) 💸

Course Description 
Retail Sales Excellence (M11003) taps into the vast opportunities in Bangladesh’s largest job sector—sales—equipping final-year students and fresh graduates with practical skills for entry-level roles in retail, FMCG, and telco industries. Through hands-on classroom sessions, market visits, and real-world assignments, participants will master sales fundamentals, distributor and outlet management, people leadership, and business development. This course ensures graduates are hire-ready, with the confidence and expertise to excel in dynamic corporate environments. 

Syllabus 

• Class 1: Sales Fundamentals

  • Sales as a career, psychology of selling, value chain, stakeholders. Activities: Group discussion, role-play. 

• Class 2: Distributor Management

  • Investment, ROI, stock/godown management, handling bad goods. Activities: Case study analysis. 

• Class 3: Outlet Management

  • Availability, visibility, credit management, relationship building. Activities: Simulation exercises. 

• Class 4: Outdoor Assignment

  • Market/distributor/outlet visit. Activities: Fieldwork, observation report. 

• Class 5: People Management

  • Target setting, coaching, incentive design, team building. Activities: Leadership scenario planning. 

• Class 6: Business Development

  • Market intelligence, local growth strategies. Activities: Final presentation, written exam. 

Entry Requirements 

• Minimum 2nd-year undergraduate student status.

• Interest in sales and corporate roles.

• Minimum age: 18 years.

Career Pathways 

• Territory Officer (TO) or Territory Manager (TM).

• Entry-level roles in FMCG, telco, retail sectors.

Course Overview

Mastering Brand Marketing Communication Strategy Development

Course Title: Mastering Brand Marketing Communication Strategy Development

Start Date: January 10, 2026
Duration: 12 hours, 6 classes, 2 hours/class
Mode: Online and in-person blended course
Class Size: 40 Individuals
Course Equivalent: 1 Credit Hour
Course Fee: BDT 6,000

Course Description

The Mastering Brand Marketing Communication Strategy Development course equips students with the skills to excel in Bangladesh’s dynamic marketing industry. Through expert-led sessions, case studies, and hands-on activities, you’ll master brand marketing objectives, consumer data analysis, communication strategies, and performance measurement. This course prepares you for high-demand roles like Brand Manager and Marketing Strategist, enabling you to drive business growth across industries with marketing departments or emerging marketing processes.

Syllabus

• Module 1: What and Why of Brand Marketing Communication
• Introduction to the brand marketing, its objectives and outcomes.
• Module 2: Setting Brand Marketing Objectives
• Understanding brand marketing core objectives, aligning business goals, Setting KPIs and achieving them.
• Module 3: Understanding Consumers and Consumer Data Analysis 
• Collecting and analyzing customer data to uncover their behaviors, needs, and motivations, leading to more effective marketing, product development, and customer experiences.
• Module 4: Developing a Marketing Communication Strategy 
• Audience, message, medium and timing.
• Module 5: Measuring ROAS and Campaign Performances
• Campaign bringing results, lead generation, sales objectives, ROI for the spend.
• Module 6: Real Life Case Study and Demonstration
• Real-life case study and demonstration.

Entry Qualifications

• Basic understanding of marketing concepts and familiarity with digital platforms.
• High school diploma or equivalent (e.g., HSC, A-levels).

Career Pathways

This course opens doors to exciting, high-demand roles in brand marketing, including:

• Brand Manager: Develop and oversee brand strategies to enhance market presence and consumer loyalty.
• Marketing Strategist: Craft data-driven marketing plans aligned with business goals and consumer insights.
• Consumer Insights Analyst: Analyze customer data to inform marketing campaigns and product development.
• Marketing Communications Specialist: Design targeted communication strategies across various media channels.
• Digital Marketing Coordinator: Manage integrated campaigns, focusing on ROI and performance metrics.

Advertising Manager: Lead creative and strategic advertising efforts for agencies or corporate marketing teams.

Course Overview

Mastering Digital Marketing Strategy

Course Title: Mastering Digital Marketing Strategy
Start Date: January 10, 2026
Duration: 12 hours, 6 classes, 2 hours/class
Mode: Online and in-person blended course
Class Size: 40 Individuals
Course Equivalent: 1 Credit Hour
Course Fee: BDT 6,000

Course Description

The Certificate Course in Digital Marketing: Learner to Leader equips students with the skills to excel in Bangladesh’s fast-growing digital marketing industry. Through expert-led sessions, case studies, and hands-on activities, you’ll master social media campaigns, SEO, SEM, content creation, and performance marketing. This course prepares you for high-demand roles like Social Media Expert and SEO Specialist, enabling you to drive business growth from day one in digital marketing agencies, e-commerce, startups, and more.

Syllabus

• Module 1: Introduction to Social Media and Online Marketing Communication Landscape
  
  
• Platform overview with respect to consumers and brands in the relevant market, channels, and platforms.
• Module 2: Social Media Ad Campaign Basics
  
  
• Pre-campaign, campaign running, campaign monitoring, cost saving, ensuring outcomes, report generation.
• Module 3: Content Development Strategy and Rationale for Multi Platforms
  
  
• Nature and consumption pattern, brand alignment with respect to content consumption, relevance of content with the Target Group and platform.
• Module 4: Key Learnings of SEO, SEM and Search
  
  
• Key learnings of SEO, SEM, and search.
• Module 5: Key Bases of Performance Marketing and Measuring ROAS
  
  
• Campaign bringing results, lead generation, sales objectives, ROI for the spend.
• Module 6: Real Life Case Study and Demonstration
  
  
• Real-life case study and demonstration.
  

Entry Qualifications

• Basic computer literacy and familiarity with social media platforms.
• High school diploma or equivalent (e.g., HSC, A-levels).
• Have knowledge on Digital marketing.

Career Pathways

This course opens doors to exciting, high-demand roles in digital marketing, including:

• Social Media Expert: Create and manage engaging campaigns on platforms like Facebook, Instagram, and LinkedIn to boost brand visibility.
• SEO Specialist: Optimize websites to rank higher on search engines like Google, driving organic traffic.
• SEM Analyst: Run paid ad campaigns on Google Ads and other platforms to maximize ROI.
• Content Marketing Specialist: Develop targeted content strategies for blogs, social media, and websites to attract and engage audiences.
• Digital Marketing Coordinator: Oversee campaigns, analyze performance, and coordinate with teams in agencies or e-commerce companies.
• Performance Marketing Manager: Focus on lead generation, sales, and measuring return on ad spend (ROAS) for businesses.

Course Overview

Sales Mastery & Market Leadership

Course Title: Sales Mastery & Market Leadership

Start Date: January 10, 2026

Duration: 20 hours (8 classes, 2.5 hours each, over 2 months)

Mode: Blended (Online lectures + In-person workshops)

Class Size: Max 50 participants

Course Equivalent: 1 Credit Hour

Course Fee: Regular: 8,000 BDT; Discounted Price: 5,000 BDT (Save 3,000 BDT!)

Course Description

This advanced course is designed to prepare mid-level sales professionals for leadership roles in Bangladesh’s booming FMCG sector. Through eight in-depth classes combining strategic concepts, real-world distribution models, and leadership simulations, participants will gain the tools and confidence to lead high-performing sales teams and drive market growth.

Course Content & Class Plan (8 Classes, 2.5 Hours Each)

Class 1: Bangladesh Market Dynamics

• Understanding consumer behavior and KPIs
• Mapping retail and distribution channels

Class 2: Advanced Sales Fundamentals

• Consumer decision psychology
• Forward Stock Sales (FSS), SAH, strike rate management
• Business Doctor problem-solving method

Class 3: Trade Marketing & Merchandising

• Campaign design
• BTL activities
• The 4Ps of merchandising

Class 4: Distribution & Market Expansion

• ROI modeling and distributor management
• Sales incentives, route-to-market plans, risk management

Class 5: Stakeholder Collaboration

• Working with trade/brand marketing, operations, and SCM

Class 6: Strategic Sales Management

• Long-term growth frameworks and performance strategy

Class 7: Sales Force & Team Leadership

• Monitoring, coaching, and building top-performing teams

Class 8: Soft Skills & B2B Sales Mastery

• Negotiation, communication, adaptability
• Relationship management in B2B environments

Who Can Attend

• Mid-career professionals in sales or retail
• FMCG distributors, retail managers
• Students with 2nd year completion or Diploma/Degree in Business
• Professionals with equivalent work experience
• Minimum age: 21 years

Career Pathways

This course accelerates your path to senior leadership roles in FMCG sales and distribution:

• Senior Sales Manager – Lead regional sales teams and exceed revenue targets
• Trade Marketing Head – Design and execute high-impact trade promotions
• Distribution Channel Lead – Optimize supply chain and distributor networks
• Area Sales Manager – Drive market penetration and team performance
• Key Account Manager (FMCG) – Manage relationships with modern trade and wholesalers
• Sales Operations Lead – Build scalable sales systems and performance frameworks

Course Overview

Micro-Credential Course: Branding for Business Growth

Course Title: Branding for Business Growth

Start Date: January 10, 2026

Duration: 20 hours (5 classes)

Mode: Hybrid (Live Online + In-Person Workshops)

Class Size: Up to 50 participants

Course Equivalent: 1 Credit Hour

Course Fee: BDT 6,000.00

Course Description

The only branding course in Bangladesh that gives you a complete, ready-to-use Brand Kit + Messaging Guide in just 5 classes.

Perfect for entrepreneurs, startup founders, marketing teams, and creative freelancers who want to build powerful, consistent brands that stand out and drive real business growth — using zero-cost tools like Canva and proven global frameworks.

Syllabus

Module 1: Brand Strategy Basics (4 Hours)

Objective: Help participants understand the fundamentals of strategic branding.

Topics Covered

1. What is a Brand?
• Brand vs Logo vs Marketing
• Emotional and functional aspects of branding
2. Brand Identity Framework
• Vision, mission, values
• Unique Value Proposition (UVP)
3. Brand Purpose & Positioning
• Defining brand purpose
• Competitive landscape analysis
• Crafting positioning statements
• Niche identification
4. Brand Personality & Archetypes
• 12 brand archetypes
• Selecting the right archetype for your business

Activities

• Create a positioning map
• Draft a brand purpose statement
• Identify brand archetype and personality traits

Module 2: Visual Branding (4 Hours)

Objective: Teach participants how to develop core visual elements of a brand.

Topics Covered

1. Logo Design Essentials
• Logo types (wordmark, pictorial, abstract, emblem, etc.)
• Good vs bad logos
• Alignment with brand personality
2. Color Theory for Branding
• Color psychology
• Palette creation (primary, secondary, neutral)
• Examples from global brands
3. Typography Principles
• Serif vs sans serif
• Font pairing
• Readability & digital standards
4. Designing with Canva
• Using Canva’s brand kit
• Creating logo variations
• Templates for social posts, banners & reels

Activities

• Create a color palette
• Choose 3 brand fonts (Headline, Subhead, Body)
• Produce 3 logo variations using Canva

Module 3: Brand Messaging (4 Hours)

Objective: Craft clear, consistent, and impactful messages for the brand.

Topics Covered

1. Crafting Brand Story
• Using the “StoryArc” model
• Hero narrative for customers
2. Taglines & Slogans
• Types of taglines
• How to create memorable, short value messages
3. Tone of Voice Development
• Tone vs style
• Choosing a brand voice (formal, friendly, bold, luxury, etc.)
• Do’s and don’ts guideline
4. Messaging Framework
• Core message
• Value message
• Elevator pitch
• Website headline & subheadline

Activities

• Write a brand story (150–200 words)
• Generate a tagline + 3 messaging variations
• Create a tone of voice style guide

Module 4: Building Brand Assets (4 Hours)

Objective: Learn to apply branding into real business communication assets.

Topics Covered

1. Website Homepage Essentials
• Hero section structure
• CTA placement
• Service/product highlights
• Trust-building elements (reviews, awards, media logos)
2. Social Media Brand Kit
• Profile image & cover
• Post templates (reels, quotes, promos)
• Brand elements: shapes, icons, patterns
3. Brand Templates
• Email signature
• Business card
• Letterhead
• Presentation template (pitch deck style)

Activities

• Design:
• Homepage mockup
• Facebook/Instagram 3 branded posts
• Business card + Email signature

Module 5: Brand Experience & Consistency (4 Hours)

Objective: Understand how to maintain and grow a brand across touchpoints.

Topics Covered

1. Brand Touchpoint Mapping
• Offline touchpoints (store, packaging, service)
• Online touchpoints (website, social media, emails)
2. Customer Journey Analysis
• Awareness → Consideration → Purchase → Retention → Advocacy
• Understanding customer emotions at each stage
3. Brand Perception & Reputation Management
• Managing reviews
• Responding to negative feedback
• Ensuring consistency across platforms
4. Brand Governance
• Creating brand usage rules
• Asset management & version control

Activities

• Draw a customer journey map
• Identify 15 brand touchpoints for a sample business
• Create a brand consistency checklist

Capstone Project (2 Hours)

Participants will prepare a Complete Brand Kit & Messaging Guide consisting of:

Entry Qualifications

• Entrepreneurs, business owners, startup teams
• Marketing & branding professionals
• Creative freelancers, graphic designers
• No prior design experience required — everything taught from scratch

Career Pathways

• Brand Strategist – Corporate & agency roles
• Freelance Brand Designer – High-paying projects on Upwork/Fiverr
• Startup Founder/CMO – Build your own powerful brand
• Digital Marketing Specialist – With strong branding skills
• Creative Director (Junior) – Advertising & design agencies
• Social Media Brand Manager – E-commerce & consumer brands

Assessment & Certification

• Branding project & portfolio – 40%
• Practical assignments – 30%
• Class participation – 20%
• Quiz – 10%
• Certification: Official Micro-Credential Certificate from DIU + Professional Brand Kit Portfolio