Course Overview

Mastering Digital Marketing Strategy

Course Title: Mastering Digital Marketing Strategy
Start Date: January 10, 2026
Duration: 12 hours, 6 classes, 2 hours/class
Mode: Online and in-person blended course
Class Size: 40 Individuals
Course Equivalent: 1 Credit Hour
Course Fee: BDT 6,000

Course Description

The Certificate Course in Digital Marketing: Learner to Leader equips students with the skills to excel in Bangladesh’s fast-growing digital marketing industry. Through expert-led sessions, case studies, and hands-on activities, you’ll master social media campaigns, SEO, SEM, content creation, and performance marketing. This course prepares you for high-demand roles like Social Media Expert and SEO Specialist, enabling you to drive business growth from day one in digital marketing agencies, e-commerce, startups, and more.

Syllabus

• Module 1: Introduction to Social Media and Online Marketing Communication Landscape
  
  
• Platform overview with respect to consumers and brands in the relevant market, channels, and platforms.
• Module 2: Social Media Ad Campaign Basics
  
  
• Pre-campaign, campaign running, campaign monitoring, cost saving, ensuring outcomes, report generation.
• Module 3: Content Development Strategy and Rationale for Multi Platforms
  
  
• Nature and consumption pattern, brand alignment with respect to content consumption, relevance of content with the Target Group and platform.
• Module 4: Key Learnings of SEO, SEM and Search
  
  
• Key learnings of SEO, SEM, and search.
• Module 5: Key Bases of Performance Marketing and Measuring ROAS
  
  
• Campaign bringing results, lead generation, sales objectives, ROI for the spend.
• Module 6: Real Life Case Study and Demonstration
  
  
• Real-life case study and demonstration.
  

Entry Qualifications

• Basic computer literacy and familiarity with social media platforms.
• High school diploma or equivalent (e.g., HSC, A-levels).
• Have knowledge on Digital marketing.

Career Pathways

This course opens doors to exciting, high-demand roles in digital marketing, including:

• Social Media Expert: Create and manage engaging campaigns on platforms like Facebook, Instagram, and LinkedIn to boost brand visibility.
• SEO Specialist: Optimize websites to rank higher on search engines like Google, driving organic traffic.
• SEM Analyst: Run paid ad campaigns on Google Ads and other platforms to maximize ROI.
• Content Marketing Specialist: Develop targeted content strategies for blogs, social media, and websites to attract and engage audiences.
• Digital Marketing Coordinator: Oversee campaigns, analyze performance, and coordinate with teams in agencies or e-commerce companies.
• Performance Marketing Manager: Focus on lead generation, sales, and measuring return on ad spend (ROAS) for businesses.