Course Overview

Sales Mastery & Market Leadership

Course Title: Sales Mastery & Market Leadership

Start Date: January 10, 2026

Duration: 20 hours (8 classes, 2.5 hours each, over 2 months)

Mode: Blended (Online lectures + In-person workshops)

Class Size: Max 50 participants

Course Equivalent: 1 Credit Hour

Course Fee: Regular: 8,000 BDT; Discounted Price: 5,000 BDT (Save 3,000 BDT!)

Course Description

This advanced course is designed to prepare mid-level sales professionals for leadership roles in Bangladesh’s booming FMCG sector. Through eight in-depth classes combining strategic concepts, real-world distribution models, and leadership simulations, participants will gain the tools and confidence to lead high-performing sales teams and drive market growth.

Course Content & Class Plan (8 Classes, 2.5 Hours Each)

Class 1: Bangladesh Market Dynamics

• Understanding consumer behavior and KPIs
• Mapping retail and distribution channels

Class 2: Advanced Sales Fundamentals

• Consumer decision psychology
• Forward Stock Sales (FSS), SAH, strike rate management
• Business Doctor problem-solving method

Class 3: Trade Marketing & Merchandising

• Campaign design
• BTL activities
• The 4Ps of merchandising

Class 4: Distribution & Market Expansion

• ROI modeling and distributor management
• Sales incentives, route-to-market plans, risk management

Class 5: Stakeholder Collaboration

• Working with trade/brand marketing, operations, and SCM

Class 6: Strategic Sales Management

• Long-term growth frameworks and performance strategy

Class 7: Sales Force & Team Leadership

• Monitoring, coaching, and building top-performing teams

Class 8: Soft Skills & B2B Sales Mastery

• Negotiation, communication, adaptability
• Relationship management in B2B environments

Who Can Attend

• Mid-career professionals in sales or retail
• FMCG distributors, retail managers
• Students with 2nd year completion or Diploma/Degree in Business
• Professionals with equivalent work experience
• Minimum age: 21 years

Career Pathways

This course accelerates your path to senior leadership roles in FMCG sales and distribution:

• Senior Sales Manager – Lead regional sales teams and exceed revenue targets
• Trade Marketing Head – Design and execute high-impact trade promotions
• Distribution Channel Lead – Optimize supply chain and distributor networks
• Area Sales Manager – Drive market penetration and team performance
• Key Account Manager (FMCG) – Manage relationships with modern trade and wholesalers
• Sales Operations Lead – Build scalable sales systems and performance frameworks