Course Overview

Mastering Brand Marketing Communication Strategy Development

Course Title: Mastering Brand Marketing Communication Strategy Development

Start Date: January 10, 2026
Duration: 12 hours, 6 classes, 2 hours/class
Mode: Online and in-person blended course
Class Size: 40 Individuals
Course Equivalent: 1 Credit Hour
Course Fee: BDT 6,000

Course Description

The Mastering Brand Marketing Communication Strategy Development course equips students with the skills to excel in Bangladesh’s dynamic marketing industry. Through expert-led sessions, case studies, and hands-on activities, you’ll master brand marketing objectives, consumer data analysis, communication strategies, and performance measurement. This course prepares you for high-demand roles like Brand Manager and Marketing Strategist, enabling you to drive business growth across industries with marketing departments or emerging marketing processes.

Syllabus

• Module 1: What and Why of Brand Marketing Communication
• Introduction to the brand marketing, its objectives and outcomes.
• Module 2: Setting Brand Marketing Objectives
• Understanding brand marketing core objectives, aligning business goals, Setting KPIs and achieving them.
• Module 3: Understanding Consumers and Consumer Data Analysis 
• Collecting and analyzing customer data to uncover their behaviors, needs, and motivations, leading to more effective marketing, product development, and customer experiences.
• Module 4: Developing a Marketing Communication Strategy 
• Audience, message, medium and timing.
• Module 5: Measuring ROAS and Campaign Performances
• Campaign bringing results, lead generation, sales objectives, ROI for the spend.
• Module 6: Real Life Case Study and Demonstration
• Real-life case study and demonstration.

Entry Qualifications

• Basic understanding of marketing concepts and familiarity with digital platforms.
• High school diploma or equivalent (e.g., HSC, A-levels).

Career Pathways

This course opens doors to exciting, high-demand roles in brand marketing, including:

• Brand Manager: Develop and oversee brand strategies to enhance market presence and consumer loyalty.
• Marketing Strategist: Craft data-driven marketing plans aligned with business goals and consumer insights.
• Consumer Insights Analyst: Analyze customer data to inform marketing campaigns and product development.
• Marketing Communications Specialist: Design targeted communication strategies across various media channels.
• Digital Marketing Coordinator: Manage integrated campaigns, focusing on ROI and performance metrics.

Advertising Manager: Lead creative and strategic advertising efforts for agencies or corporate marketing teams.