Course Overview

Micro-Credential Course: Branding for Business Growth

Course Title: Branding for Business Growth

Start Date: January 10, 2026

Duration: 20 hours (5 classes)

Mode: Hybrid (Live Online + In-Person Workshops)

Class Size: Up to 50 participants

Course Equivalent: 1 Credit Hour

Course Fee: BDT 6,000.00

Course Description

The only branding course in Bangladesh that gives you a complete, ready-to-use Brand Kit + Messaging Guide in just 5 classes.

Perfect for entrepreneurs, startup founders, marketing teams, and creative freelancers who want to build powerful, consistent brands that stand out and drive real business growth — using zero-cost tools like Canva and proven global frameworks.

Syllabus

Module 1: Brand Strategy Basics (4 Hours)

Objective: Help participants understand the fundamentals of strategic branding.

Topics Covered

1. What is a Brand?
• Brand vs Logo vs Marketing
• Emotional and functional aspects of branding
2. Brand Identity Framework
• Vision, mission, values
• Unique Value Proposition (UVP)
3. Brand Purpose & Positioning
• Defining brand purpose
• Competitive landscape analysis
• Crafting positioning statements
• Niche identification
4. Brand Personality & Archetypes
• 12 brand archetypes
• Selecting the right archetype for your business

Activities

• Create a positioning map
• Draft a brand purpose statement
• Identify brand archetype and personality traits

Module 2: Visual Branding (4 Hours)

Objective: Teach participants how to develop core visual elements of a brand.

Topics Covered

1. Logo Design Essentials
• Logo types (wordmark, pictorial, abstract, emblem, etc.)
• Good vs bad logos
• Alignment with brand personality
2. Color Theory for Branding
• Color psychology
• Palette creation (primary, secondary, neutral)
• Examples from global brands
3. Typography Principles
• Serif vs sans serif
• Font pairing
• Readability & digital standards
4. Designing with Canva
• Using Canva’s brand kit
• Creating logo variations
• Templates for social posts, banners & reels

Activities

• Create a color palette
• Choose 3 brand fonts (Headline, Subhead, Body)
• Produce 3 logo variations using Canva

Module 3: Brand Messaging (4 Hours)

Objective: Craft clear, consistent, and impactful messages for the brand.

Topics Covered

1. Crafting Brand Story
• Using the “StoryArc” model
• Hero narrative for customers
2. Taglines & Slogans
• Types of taglines
• How to create memorable, short value messages
3. Tone of Voice Development
• Tone vs style
• Choosing a brand voice (formal, friendly, bold, luxury, etc.)
• Do’s and don’ts guideline
4. Messaging Framework
• Core message
• Value message
• Elevator pitch
• Website headline & subheadline

Activities

• Write a brand story (150–200 words)
• Generate a tagline + 3 messaging variations
• Create a tone of voice style guide

Module 4: Building Brand Assets (4 Hours)

Objective: Learn to apply branding into real business communication assets.

Topics Covered

1. Website Homepage Essentials
• Hero section structure
• CTA placement
• Service/product highlights
• Trust-building elements (reviews, awards, media logos)
2. Social Media Brand Kit
• Profile image & cover
• Post templates (reels, quotes, promos)
• Brand elements: shapes, icons, patterns
3. Brand Templates
• Email signature
• Business card
• Letterhead
• Presentation template (pitch deck style)

Activities

• Design:
• Homepage mockup
• Facebook/Instagram 3 branded posts
• Business card + Email signature

Module 5: Brand Experience & Consistency (4 Hours)

Objective: Understand how to maintain and grow a brand across touchpoints.

Topics Covered

1. Brand Touchpoint Mapping
• Offline touchpoints (store, packaging, service)
• Online touchpoints (website, social media, emails)
2. Customer Journey Analysis
• Awareness → Consideration → Purchase → Retention → Advocacy
• Understanding customer emotions at each stage
3. Brand Perception & Reputation Management
• Managing reviews
• Responding to negative feedback
• Ensuring consistency across platforms
4. Brand Governance
• Creating brand usage rules
• Asset management & version control

Activities

• Draw a customer journey map
• Identify 15 brand touchpoints for a sample business
• Create a brand consistency checklist

Capstone Project (2 Hours)

Participants will prepare a Complete Brand Kit & Messaging Guide consisting of:

Entry Qualifications

• Entrepreneurs, business owners, startup teams
• Marketing & branding professionals
• Creative freelancers, graphic designers
• No prior design experience required — everything taught from scratch

Career Pathways

• Brand Strategist – Corporate & agency roles
• Freelance Brand Designer – High-paying projects on Upwork/Fiverr
• Startup Founder/CMO – Build your own powerful brand
• Digital Marketing Specialist – With strong branding skills
• Creative Director (Junior) – Advertising & design agencies
• Social Media Brand Manager – E-commerce & consumer brands

Assessment & Certification

• Branding project & portfolio – 40%
• Practical assignments – 30%
• Class participation – 20%
• Quiz – 10%
• Certification: Official Micro-Credential Certificate from DIU + Professional Brand Kit Portfolio