Course Overview

Retail Sales Excellence - Student Registration 💼

Course Code: M11003
Course Title: Retail Sales Excellence
Start Date: October 1, 2025 📅
Duration: 6 learning days (12 hours total, 2 hours/session) ⏰
Mode: Offline (in-person classroom + outdoor market visits) 🌐
Class Size: 25-30 participants 👥
Course Equivalent: 1 Credit Hour
Course Fee: 4,000 BDT (discounted from 6,000 BDT) 💸

Course Description 🚀
Retail Sales Excellence (M11003) taps into the vast opportunities in Bangladesh’s largest job sector—sales—equipping final-year students and fresh graduates with practical skills for entry-level roles in retail, FMCG, and telco industries. Through hands-on classroom sessions, market visits, and real-world assignments, participants will master sales fundamentals, distributor and outlet management, people leadership, and business development. This course ensures graduates are hire-ready, with the confidence and expertise to excel in dynamic corporate environments. 🌟

Syllabus 📚

• Class 1: Sales Fundamentals

  • Sales as a career, psychology of selling, value chain, stakeholders. Activities: Group discussion, role-play. 📈

• Class 2: Distributor Management

  • Investment, ROI, stock/godown management, handling bad goods. Activities: Case study analysis. 📦

• Class 3: Outlet Management

  • Availability, visibility, credit management, relationship building. Activities: Simulation exercises. 🏬

• Class 4: Outdoor Assignment

  • Market/distributor/outlet visit. Activities: Fieldwork, observation report. 🚶‍♂️

• Class 5: People Management

  • Target setting, coaching, incentive design, team building. Activities: Leadership scenario planning. 🤝

• Class 6: Business Development

  • Market intelligence, local growth strategies. Activities: Final presentation, written exam. 🎤

Entry Requirements 📋

• Minimum 2nd-year undergraduate student status.

• Interest in sales and corporate roles.

• Minimum age: 18 years.

Career Pathways 🚀

• Territory Officer (TO) or Territory Manager (TM).

• Entry-level roles in FMCG, telco, retail sectors.