Course Overview

AI for Small Entrepreneurs: Opportunities of AI in Your Online Business

Instructors

• Lead Instructor / Course Designer: Engineer M. M. Obayed Quader Sultan — CEO, Proxima Soft; AI Business Consultant (Profile: https://apusultan.com)

• 2nd Instructor: Mr. Sadman Sharif — Lecturer, Department of Innovation & Entrepreneurship, DIU

• Qualifications: B.Sc. in CIS; AI Integration Specialist; Academic Faculty in Entrepreneurship

• Experience: 24+ years industry, 20+ years training

• Expertise: AI Workflows, Digital Entrepreneurship, E-Commerce Strategy, Prompt Engineering

  ⏱ Duration: 5 Weeks | 15 Contact Hours (3 Hours per Week, 5 Classes) | Mode: Hybrid 

Course Description

This micro-credential course equips beginners and existing small business owners with the foundational skills to run a Facebook-based online business, while integrating practical AI tools (ChatGPT and prompting techniques) to automate marketing, business profile setup, customer communication, and sales workflows. Delivered in hybrid mode over five 3-hour sessions, it combines lectures, hands-on workshops, case studies, and a capstone project in which each participant produces a ready-to-use AI Business Output Pack for their own business idea. 

Evidence of Demand 

There is rising interest among small entrepreneurs and beginners in launching Facebook-based online businesses, coupled with challenges in core business operations and a growing need for practical AI adoption in marketing, content creation, and customer communication.

Industry consultation, surveys, job-market analysis, partner recommendation, and existing demand data all point to high market demand for low-cost, AI-driven automation tools among online micro-entrepreneurs seeking to reduce operational overhead and scale social media sales.

Industry Expert / Partner: Engineer M. M. Obayed Quader Sultan (CEO, Proxima Soft & AI Business Consultant) in collaboration with Mr. Sadman Sharif (Lecturer, Department of Innovation & Entrepreneurship, DIU).

Course Objectives 

This course aims to:

• Equip participants with foundational management skills to run a Facebook-based business

• Introduce practical AI tools (ChatGPT) and prompting techniques to streamline marketing, content creation, and overall business workflows

• Enable participants to automate business profile setup, customer communication, and sales workflows using AI

• Guide participants to build a repeatable AI workflow and a complete AI Business Output Pack for their own business

Course Content & Class Plan (Modules)

• Module 1 – Day 1: Business Foundation + Customer (3 hrs)
  Practical: Customer persona mapping & matching product solutions to customer problems.

• Module 2 – Day 2: Offer + Branding + Marketing + Sales + Operations (3 hrs)
  Practical: Structuring a business offer, sales funnel layout, and mapping operational workflows.

• Module 3 – Day 3: AI for Business + Prompting (3 hrs)
  Practical: Hands-on AI prompting practice, identifying AI insertion points, and responsible AI use (fact-checking, avoiding misleading content, data privacy).

• Module 4 – Day 4: Business Profile + Marketing with AI (3 hrs)
  Practical: Building an AI-ready profile, generating content using AI, message/comment automation for customer service, and creating visuals without manual prompting.

• Module 5 – Day 5: AI Workflow + Final Output + Recap & Final Challenge (3 hrs)
  Practical: Assembling a repeatable AI workflow, presenting the final AI Business Output Pack, plus basics of reading Facebook insights and scaling.

Practical

• TEvery session pairs a short concept briefing with hands-on work; roughly 9 of the 15 contact hours are practical:

• Customer persona mapping and problem–solution matching (Day 1)

• Offer structuring, sales funnel layout, and operations workflow mapping (Day 2)

• Live AI prompting practice on real business tasks (Day 3)

• AI-ready business profile build, AI content generation, and comment/message automation setup (Day 4)

• Capstone: assembling a repeatable AI workflow and presenting a complete AI Business Output Pack (Day 5)

Delivery methods: Lecture | Hands-on | Workshop | Case Study | Project

Learning Outcomes 

After completing the course, participants will be able to:

1. Understand Facebook-based business operations, identify target customer personas, match problem–solutions, and build simple business workflows

2. Write effective AI prompts and utilise ChatGPT to generate marketing content, offers, copy, captions, and customer communications

3. Create an AI-ready business profile and establish repeatable AI workflows for daily business operations

4. Produce a complete, ready-to-use AI Business Output Pack for their own business idea

Target Audience & Requirements Target Audience:

• Starters and aspiring entrepreneurs

• Existing small business owners

• Individuals interested in starting or growing a Facebook-based online business

Entry Requirements:

• Open to beginners — no prior AI or technical background required

• Basic familiarity with Facebook and smartphone/computer use

• Access to an internet-connected device (laptop or smartphone)

• An existing Facebook page or a business idea is an advantage but not mandatory

Career Pathways 

Relevant job roles:

• Facebook E-commerce Entrepreneur

• Small Business Owner

• AI-Powered Digital Marketer

• Freelance Social Media Manager

Progression: Advanced Micro-Credential courses; launching or scaling one's own entrepreneurial venture

Tools & Resources

• Facebook Business tools

• ChatGPT and AI prompting

• Business profile templates; workflow / output pack templates

• Internet-connected devices

• AI Toolbox subscription (per participant):

• Regular Intro Pack — BDT 1,500 (BDT 1,000 one-month subscription + BDT 500 credit balance)

• Offer Intro Pack — BDT 600 (BDT 300 one-month subscription + BDT 300 credit balance); offer rate valid for the next 6 months

• Resource availability: Available at DIU

Assessment Criteria

Methods: Quiz | Assignment | Project | Practical | Presentation

• Daily class participation & workflow assignments (LO1) – 30%

• Practical AI prompting & marketing content assignments (LO2 & LO3) – 30%

• Day 5 capstone: AI Business Output Pack submission & presentation (LO4) – 40%

Minimum attendance: 80% | Minimum pass score: 60% 

Financial Information, Remuneration & Certification

• Tentative Course Fee: BDT 3,000 only

• Class Size: Maximum 20–30 participants

• Certification: Micro-Credential Certificate issued by DIU-MCA upon completing assessment requirements