Course Overview

Basic Economics : Understanding Market Forces, Consumer Behavior, and the Global Economy

Instructors:

1. Dr. Munmun Shabnam Bipasha
• Position: Asst. Professor, Dept. of Business Admin, DIU.
• Qualifications: PhD in Economics (JU), MSS Criminology (DU), MSc Economics (JU).
• Experience: 15+ Research Articles published.
2. Prof. Dr. Mohammad Jahangir Alam
• Position: Professor, Economics Dept., Jahangirnagar University.
• Qualifications: PhD (Hiroshima University, Japan).

⏱ Duration: 12 Hours (6 weeks - 2 Hours per seasson) | Mode: In-person | Class Day: Weekend (Friday/Saturday) or Scheduled Workshop Day

Evidence of Demand

Understanding the fundamentals of economics is essential for individuals across all disciplines, as economic principles directly influence business decisions, government policies, and everyday personal choices. There is currently a strong demand for economic literacy among non-economics professionals—including engineers, healthcare providers, and entrepreneurs—who need to understand market behavior and apply economic reasoning in real-life situations.

Purpose and Objectives

This course aims to provide participants with a foundational understanding of core economic concepts and theories. Objectives:

• Analyze Markets: Enhance analytical skills related to market dynamics.
• Understand Behavior: Understand consumer behavior and production costs.
• Macro Analysis: Analyze macroeconomic policy and national income.

Detailed Course Content (Syllabus)

• Module 1: Introduction: Micro vs. Macro Economics, Scope.
• Module 2: Basic Problems: Scarcity, Opportunity Cost, Production Possibility Curve (PPC).
• Module 3: Demand & Supply: Laws, Determinants, and Curves.
• Module 4: Market Equilibrium: Price mechanism and Shifts.
• Module 5: Consumer Behavior: Utility and Indifference curves.
• Module 6: Production & Costs: Short-run vs. Long-run costs.
• Module 7: Market Structures: Perfect competition, Monopoly, Oligopoly.
• Module 8: National Income: GDP and GNP concepts.
• Module 9: Inflation & Unemployment: Causes and Business Cycles.
• Module 10: Money & Banking: Monetary policy.
• Module 11: Fiscal Policy: Taxation, Budget, and Public Expenditure.
• Module 12: International Trade: Balance of payments and Exchange rates.

Learning Outcomes

Upon completion, participants will be able to:

• Analyze basic economic problems such as scarcity and choice.
• Evaluate market behavior using demand and supply analysis.
• Understand consumer behavior and pricing mechanisms.
• Assess national income, inflation, and unemployment trends.
• Evaluate the role of monetary/fiscal policies and international trade.

Target Audience

• Undergraduate/Graduate students.
• Corporate professionals and Executives.
• Entrepreneurs and Small Business Owners.
• Individuals interested in Banking and Public Policy.

Entry Qualifications

• Education: Bachelor’s degree from any discipline.
• Background: No prior background in economics required.
• Minimum Age: 22 Years.

Progression Pathway

After completing this course, learners may:

• Build a foundation for further studies in Business or Economics.
• Pursue careers in Banking, Public Policy, and Corporate Strategy.
• Engage in entrepreneurial ventures requiring market analysis.

Assessment Criteria

• Method: MCQ-based examination.
• Pass Requirement: Minimum 80% score.
• Certification: Certificate in Basic Economics.

Resource Requirements

Learning Materials & Tools:

• Facilities: Multimedia classroom setup.
• Class Size: 25–30 Participants.

Financial Information

• Tentative Course Fee:
• Promotional: BDT 700
• Regular: BDT 2,000