Course Overview

Recruitment & Talent Acquisition Mastery

Course Title: Recruitment & Talent Acquisition Mastery

Start Date: January 10, 2026

Duration: 20–24 hours (4–6 weeks)

Mode: Hybrid (Live Online + In-person Workshops)

Class Size: Up to 50 participants

Course Equivalent: 2 Credit Hours

Course Fee: BDT 3,000

Course Description

Become a world-class recruiter in just 4–6 weeks. Led by one of Bangladesh’s top HR leaders, this intensive, fully practical course transforms you into a modern Talent Acquisition expert. Master competency-based hiring, behavioral interviewing, employer branding, AI-powered sourcing, ATS automation, and recruitment analytics — everything today’s leading companies demand.

Syllabus

Module 1: Foundations of Modern Talent Acquisition

Hours: 2

Topics

• What is Talent Acquisition (TA) vs. Recruiting
• Recruitment lifecycle: Job requisition → Hiring → Onboarding
• Roles in TA: Sourcing, screening, assessing, employer branding
• Future trends in TA (AI, automation, skills-first hiring)

Learning Outcomes

• Understand the full recruitment cycle
• Identify modern TA functions and tools

Module 2: Competency-Based Recruitment (CBR)

Hours: 6

2.1 Introduction to Competency Frameworks

• What is competency
• Types: Core, functional, leadership competencies
• Why organizations use competency-based hiring

2.2 Job Analysis & Competency Mapping

• Job analysis techniques (interview, observation, questionnaire)
• Writing competency-based Job Descriptions (JD)
• Creating a competency matrix

2.3 Competency-Based Questioning

• Competency indicators & behaviors
• STAR, CAR, and SOAR methods
• Crafting competency-based interview questions

2.4 Assessing Candidate Competency

• Rating scales & scoring rubrics
• Behavioral indicators for soft and hard skills
• Avoiding bias in competency evaluation

Learning Outcomes

• Map competencies for any role
• Design competency-based JDs & interview questions
• Evaluate candidates objectively

Practical Activities

• Develop a competency model for 1 job role
• Create 10 STAR-based interview questions
• Group exercise: Competency mapping workshop

Module 3: Employer Branding for Talent Attraction

Hours: 4

3.1 Introduction to Employer Branding

• What is Employer Value Proposition (EVP)
• Difference between company brand & employer brand
• Why employer branding increases quality of hire

3.2 Building a Strong EVP

• Identifying cultural strengths
• Employee testimonials & storytelling
• Communicating values and culture

3.3 Digital Employer Branding

• LinkedIn, Facebook, Instagram, career pages
• Job post optimization techniques
• Content strategy for talent attraction
• University engagement & campus recruitment branding

3.4 Metrics for Employer Branding

• Engagement, brand reach, application rate
• Candidate perception metrics
• Glassdoor & Google Reviews management

Learning Outcomes

• Build an EVP for an organization
• Create branding strategies for recruitment
• Design branded job posts and campaign ideas

Practical Activities

• Create an EVP for a sample company
• Design a LinkedIn employer branding post
• Audit a company’s employer brand presence

Module 4: Behavioral Interview Techniques

Hours: 6

4.1 Understanding Behavioral Interviews

• What is behavioral interviewing
• Why past behavior predicts future performance
• Structured vs. unstructured interviews

4.2 STAR Technique Mastery

• Situation, Task, Action, Result breakdown
• How to probe for deeper insights
• Identifying red flags in responses

4.3 Conducting Effective Interviews

• Planning and structuring the interview
• Panel interview best practices
• Avoiding interviewer bias
• Building interviewer professionalism

4.4 Candidate Evaluation & Scoring

• Scoring rubric design
• Behavioral indicators for:
• Leadership
• Problem-solving
• Teamwork
• Adaptability
• Communication

Learning Outcomes

• Conduct structured behavioral interviews
• Create scoring rubrics
• Confidently evaluate candidate responses

Practical Activities

• Mock behavioral interview (live)
• Prepare a question bank for a specific role
• Evaluate sample candidate responses

Module 5: Recruitment Automation Tools & Digital Hiring

Hours: 4–6

5.1 Applicant Tracking Systems (ATS)

• What is an ATS
• How ATS filters and ranks CVs
• ATS-friendly job descriptions
• Leading ATS Platforms:
• BambooHR
• Workable
• Zoho Recruit
• Greenhouse
• Lever

5.2 Sourcing Automation Tools

• Boolean search automation
• Tools:
• LinkedIn Recruiter
• HireEZ
• SeekOut
• Indeed Resume Search
• ContactOut, SignalHire (email finders)

5.3 Screening Automation

• AI-based resume screening
• AI-powered JD generator
• Tools:
• ChatGPT for HR
• Talentlyft
• Paradox Olivia
• XOR AI recruiter

5.4 Interview Automation

• AI interview assistants
• Video interview platforms
• Assessment tools:
• HireVue
• TestGorilla
• Mercer Mettl
• Vervoe

5.5 Recruitment Dashboards & Analytics

• Basic metrics: Time-to-hire, cost-per-hire, quality-of-hire
• Building recruitment dashboards in Excel/Power BI
• Data-driven decision making in TA

Learning Outcomes

• Understand top ATS tools
• Automate sourcing & screening
• Use analytics in recruitment
• Design recruitment dashboards

Practical Activities

• Hands-on with mock ATS
• Boolean search workshop
• Create a recruitment dashboard template

Module 6: Capstone Project & Assessment

Hours: 2

Capstone

Learners must complete a full Talent Acquisition Portfolio, including:

1. Competency-based JD
2. EVP for a sample company
3. 10 behavioral interview questions
4. Mock interview evaluation sheet
5. Recruitment automation strategy (which tools & why)

Assessment Methods

• Quiz on TA concepts
• Assignment submission
• Viva / mock interview performance
• Portfolio evaluation

Entry Qualifications

• HR professionals, recruiters, career counselors, university CDC/placement officers
• Anyone aspiring to enter or excel in Talent Acquisition
• Basic understanding of recruitment helpful but not required

Career Pathways

• Talent Acquisition Specialist/Manager – MNCs & top local groups
• Recruitment Lead – IT, garments, banking, telecom sectors
• Employer Branding Specialist – Build irresistible company culture
• Campus Recruitment Head – Universities & corporate programs
• Recruitment Automation Expert – High-demand niche role
• Freelance Corporate Recruiter / Headhunter – Premium earnings

Assessment Criteria

• Quizzes & assignments – 30%
• Mock interviews & practical exercises – 30%
• Final TA Portfolio & presentation – 40%
• Certification: Official Micro-Credential Certificate from DIUMCA