Course Overview

100% Job Guarantee - Digital Marketing

Course Code: MC11010
Course Title: Digital Marketing
Start Date: November 14, 2025
Duration: 80+ hours (40 classes, 2 hours/class over 12 weeks)
Mode: Regular online classes
Class Size: 40-50 participants
Course Equivalent: 3 Credit Hours
Course Fee: Regular: 10,000 BDT; Discounted: 5,000 BDT (50% off)

Course Description

Digital Marketing (MC11010) addresses the surging demand for skilled digital marketers in Bangladesh’s $500M digital advertising sector, with a 50% increase in job postings for digital marketing roles (Bdjobs.com, 2024). This course equips learners with practical skills to design and manage full-funnel marketing campaigns across platforms like Meta, TikTok, LinkedIn, and Google. Through hands-on projects, participants will master SEO, Google Ads, email automation, and analytics tools like GTM and Google Analytics, preparing for careers in digital marketing agencies, e-commerce, or freelancing, aligning with global trends in performance-driven marketing.

Syllabus

• Week 1: Digital Marketing Fundamentals – Overview of digital marketing, STP (Segmentation, Targeting, Positioning) frameworks. Activities: Develop a campaign outline. Resources: Marketing case studies.

• Week 2: Social Media Strategy (Meta) – Meta ads (Facebook, Instagram), campaign setup, content calendars. Activities: Create a Meta ad campaign. Resources: Meta Business Suite.

• Week 3: Social Media Strategy (TikTok & LinkedIn) – TikTok and LinkedIn strategies, audience targeting. Activities: Design a TikTok ad, LinkedIn post. Resources: TikTok Ads Manager, LinkedIn Campaign Manager.

• Week 4: SEO Fundamentals – Keyword research, on-page SEO techniques. Activities: Perform keyword analysis. Resources: Google Keyword Planner, Yoast SEO.

• Week 5: Technical & Off-Page SEO – Technical SEO (site speed, schema), link building. Activities: Audit a website for SEO. Resources: Screaming Frog, Ahrefs.

• Week 6: Google Ads Basics – Google Ads setup, keyword bidding, ad formats. Activities: Create a search ad campaign. Resources: Google Ads platform.

• Week 7: YouTube Video Campaigns – Video ad creation, targeting, analytics. Activities: Design a YouTube ad. Resources: YouTube Ads, Google Ads.

• Week 8: Email Marketing & Automation – Email campaign setup, automation workflows. Activities: Build an email sequence. Resources: Mailchimp, SendGrid.

• Week 9: Affiliate Marketing – Affiliate tracking systems, performance metrics. Activities: Set up an affiliate campaign. Resources: Amazon Associates, ClickBank.

• Week 10: Analytics with GTM & Google Analytics – Google Tag Manager, Google Analytics setup, tracking KPIs. Activities: Configure GTM tags. Resources: GTM, Google Analytics.

• Week 11: Campaign Optimization & Reporting – Optimize campaigns, create performance reports. Activities: Analyze campaign data, draft report. Resources: Google Data Studio.

• Week 12: Freelancing & Career Prep – Freelancing strategies, client pitching, CV preparation. Activities: Create a marketing proposal, draft CV. Resources: Upwork, CV templates.

Entry Requirements

• Completed HSC, Bachelor’s, or Master’s degree, or current Bachelor’s students.

• Basic computer literacy and internet access.

• Minimum age: 18 years.

Career Pathways

• 100% Job Guarantee after successful completion.

• Digital marketer in agencies, e-commerce, or startups.

• Freelance digital marketing consultant for global clients.

• Campaign manager driving traffic, engagement, and conversions.

• Professional Certificate in Digital Marketing.